Zola is a new kind of wedding registry where couples can create a collection of products and experiences and tell their story along the way. I worked with Zola to create a front-end taxonomy to help visitors browse for items, and a mapping from their back-end categories to their front-end experience. As a result, the site became far more limber. Products could be double exposed, category trees were no longer limited to two levels of hierarchy, customers could better navigate the product catalog in manageable chunks.
Gilt needed to be able to surface categories, sizes, and attributes in a controlled manner so that shoppers could filter products and find what they needed, but there was no controlled data about products that could be surfaced.
Along with an engineer, I researched and built a taxonomy system to manage front- and back-end taxonomies and attribute sets for Gilt.com. I researched and managed relationships between size data to make it possible to display one canonical size type in size filter navigation instead of multiple size equivalents. I was the point person for all descriptive data management and worked with groups across the company including the email personalization team, mobile, merchandising, business operations, product, project management, and tech to manage data and evangelize the importance of consistent quality data collection.
In 2011 I was awarded the ”Gilt Medal of Inspiration” for my taxonomy work.